Meet Zoë
Designer & Strategist
Creation is happening in every moment, whether for good or ill.
We are creational beings, made in God’s image. We are here to bring things to life as He did us. One of the most meaningful uses of our creativity is bridging problems with their best solutions.
Good design and thoughtful strategy build those bridges. They connect people to the solutions they need, the ideas that move them, and the work that improves their lives.
Done well, they make the world clearer, healthier, and more beautiful.
“Love is to will the good of the other.” — St. Thomas Aquinas
This truth shapes how I approach design and strategy.
At its best, design helps people feel understood. And for many, being understood changes everything.
Where I’ve learned
Schools & programs
At my core, I’m an art nerd.
My Creative Foundation
Back in the early 2000s, when I had an abusive relationship with black eyeliner, braces for almost six years, and was knee-deep in teenage angst, my creative output looked like a bleeding heart on a canvas. I likely painted that at some point.
Some people grow up in sports families. I was raised by a prolific artist, my mom.
My creative vocabulary began with crayons. I would let them roll down our slanted hardwood apartment floor to the back of the couch near the heat vent, where they melted into a marbled rainbow.
Then came modern dance, where I learned to express myself physically and build strength through challenge. Followed by teaching myself to animate pixels in Kid Pix which then evolved into learning Photoshop and coding my Myspace page after school.
Art school later expanded that foundation into oil painting, ceramics, jewelry, printmaking, fabric design, garment construction, styling, graphic design, photography, production, and web design.
Art is an element, physical, movement, sound, used to express something. It does not need to make sense to anyone, even the maker.
But what I wanted was to be a designer. Someone who could communicate solutions through artistic means.
And despite my range of creative skills, I was not good at design.
So how did I grow as a designer and build a business that sustains my creativity?
While working inside a series of small creative businesses over the span of a decade, I honed my design skills and my curiosity around business strategy deepened.
In each environment, I was given the opportunity to grow across multiple areas, from graphics, advertising, and marketing campaigns to photography, production, shipping, web design, public relations, press support, and e-commerce management.
I’m deeply grateful to all the founders and leaders who invested in me and helped me refine my skills.
Why I Combine Design and Strategy
Over time, working within ten different businesses across industries, sizes, states, and time zones, I began to notice a pattern.
Most operated from scarcity.
These were talented leaders doing meaningful work, yet they were leading from fear.
Scarcity shows up in panicked sales, reactive decisions, stressed teams, and a lack of trust in both people and process. It creates environments where creativity is constrained and growth feels unstable.
There had to be a better way. I found it in strategy.
This is why I combine strategy and design.
Strategy provides clarity.
Design gives that clarity form.
Together, ideas become tangible and businesses become easier to lead.
I see strategy as structure that protects your creativity.
My Role
When the foundation of your business is clear, positioning, messaging, systems, and priorities, you are free to focus on the work that matters most.
My role is to bring clarity to the areas that feel complex so your creativity and leadership can expand.
My strategy clients leave with clear positioning, stronger messaging, and measurable growth in revenue, website traffic, and audience engagement.
My web design clients elevate their presence and step into new levels of visibility, booking brands like Tesla, securing five-figure speaking engagements, and winning multi-six-figure opportunities.
And after decades of building websites and solving technical problems, I’ve developed a bit of a reputation in my family.
“Zo! You’re a heroine on the computer!”
— My 95-year-old Grandpa, Sam
I’ll take it.
You might be experiencing:
Hustling without clear direction
Feeling overwhelmed or isolated
Scattered ideas without structure
Consuming valuable advice but struggling to apply it
Following every rule instead of trusting your own vision
Building systems that do not fit
Burnout with inconsistent results
My story isn’t unique.
It’s just one example of building through years of failing forward in purpose. I understand The hero’s journey of the entrepreneur well.
We aren’t entrepreneurs because it’s easy. We are called to it.
To carry a vision through fear, resistance, and constant iteration. To move through wins that ebb into challenge. To hear no again and again, and continue anyway. To walk a path that requires both resilience and faith.
This work is not for the faint of heart.
You may be building your business. Or you may be ready to scale in a way that creates more stability and financial security while honoring your vision.
A healthy business begins with structure. One of the most effective ways to create stability, confidence, and growth is to invest in the right support.
Curious Visionary
Strategy & Design Partnership for Mission-Driven Leaders
20+ Years Experience
Brand Strategy
Website Architecture
Creative Direction
With more than 20 years of experience working alongside entrepreneurs and organizations of all sizes, I founded Curious Visionary® after noticing a pattern:
Many capable leaders were trying to carry the entire weight of their businesses alone.
They were responsible for the ideas, the strategy, the messaging, the website, the growth decisions — often without a trusted partner to help bring structure to it all.
Curious Visionary was created to offer that partnership.
The Studio
View Featured Projects
Exhibition Jumpsuit
Monica Martin
Nature + Nurture
Lola Hats
Pelvis Pendant
M. Hisae
Personal Space
Delaware Center for Homeless Veterans
M. Hisae
M. Hisae